PRE-SEED · 2026 · NOTPEOPLE.AI

AI growth agents
on a proprietary social graph.

X, LinkedIn, Reddit. Three platforms, one graph, compliant agents. Technical founders use NotPeople to launch products instead of posting all day.

12
ACTIVE USERS
$500
MRR · PRODUCT-LED
$31K
MRR · B2B SERVICES
8
B2B CLIENTS
1M+
GRAPH NODES
12 mo
COMPOUNDING
02 // THE WALL

You cannot run social as one process.
We built the agents that do.

Three platforms. Three workflows. Every existing tool is a fragment that owns one piece. None connect inbound, audience, and professional presence into a single process. That's the wall, and the gap inside it.

FORCE 01
DEC 2025

X purged the grey market

Kaito, Cookie DAO, BubbledMaps, Loud, Arbus. All lost API access overnight. Reward-to-post platforms and scrapers died. We were untouched, built on Official OAuth2 from day one. Compliance is a 12-18 month, $500K-$1M moat that cannot be replicated in a sprint.

KAITO COOKIE DAO BUBBLEDMAPS LOUD ARBUS ✓ NOTPEOPLE
FORCE 02
2024-2025

LinkedIn locked the door

No public search API. No third-party engagement tooling approved. The largest B2B social graph on the planet has zero functional tooling layer, and B2B founders are screaming for one. Our LinkedIn search prototype is live; commenting prototype tested.

SEARCH PROTOTYPE ● LIVE
COMMENTING PROTOTYPE ● TESTED
PRODUCTION LAUNCH ~ 6 MONTHS
FORCE 03
ALWAYS

Omnichannel doesn't exist

Hypefury = X only. Buffer = publishing only. Talkwalker = listening only. Apollo = email only. Technical founders run distribution across X + LinkedIn + Reddit simultaneously, but every tool is a single-platform island. The category is still wide open.

Hypefury
Buffer
Apollo
NotPeople
FORCE 04
2023+

No tool understands social structure

Apollo stitches APIs. Brandwatch indexes keywords. Hypefury schedules posts. None of them model the underlying social graph, who knows whom, who influences whom, where narratives migrate. That's why most AI marketing tools convert at fractions of a percent. The data has no structure.

API + API + API = ~0.05% CVR
GRAPH-NATIVE = ~15% CVR
One platform solves all four. Compliant agents, on every social network that matters, querying a real social graph. That's NotPeople.
03 // THE PROBLEM

Most founders build products
no one ever finds.

Technical founders are already forced to do everything at once. They are already engineer, designer, recruiter, operator and support. Social distribution is the 6th job, and the algorithm rewards replies under 60 minutes. They know X, LinkedIn and Reddit drive real inbound. They cannot consistently show up there.

WHAT THE 6TH JOB COSTS · WHAT IT COULD EARN
COST PER BUSINESS / YEAR
~40h
PER MONTH MANUAL
3-4 platforms (HubSpot)
$60K+
SMM HIRE / YEAR
US median (Indeed, ZipRecruiter)
→
REVENUE LEFT ON THE TABLE
~18%
OF ONLINE SALES
Already come through social (Statista)
93%
B2B SOCIAL LEADS
LinkedIn 80% + X 13% combined; Reddit drives 83% of B2B research (HubSpot, Foundation Inc.)
=
EXECUTION GAP / YEAR
~$80K
PER BUSINESS, UNREALIZED
3× ROI ON CLOSING IT
Methodology: ~$40K/yr cost (founder time at $80/h, or SMM hire) vs ~$120K/yr potential social-driven revenue at typical SMB scale. Gap is the unrealized delta the 6th job leaves on the table.
04 // SOLUTION

AI agents that take
the 6th job.

Replace manual social execution with autonomous agents that learn your voice, work with your approval, and execute in real time across X, LinkedIn, and Reddit.

01 · DISCOVERY
Search the social graph
Real-time index of 1M+ posts/day across X, LinkedIn, Reddit. Agents query the graph to surface the right thread, the right author, the right moment.
Continuous scanning across X, LinkedIn, Reddit
02 · CONTEXT
Deep context & memory
Agents absorb your brand: tone of voice, product knowledge, mindset, past interactions. Replies sound like you, not a bot.
Drafts in your voice, anti-cringe filters
03 · GTM AGENTS
Autonomous go-to-market
Agents that run distribution, audience growth, and professional-presence work autonomously. Founder builds product, agents earn reach.
Distribution runs while you build the product
04 · EXECUTION
Real-time execution
Reply natively under 60 minutes, when the algorithm rewards it. Drive inbound 24/7, with human-in-the-loop quality control.
Human approval keeps quality, automation keeps consistency
HOW IT WORKS · GTM AGENT
Founder professional presence
Scenario: Product Recommendation
Relevant post · found by agent
AR
Alex Rivera
@arivera_tech · 2h
AI will replace 80% of recruiters in the next 2 years. The traditional hiring process is dead.
1.1K2.4K14.5K40K views
NotPeople agent · reply draft in your voice
KM
Kai Milstein
@0xNotFounder · just now
At NotPeople we are already experimenting with AI agents sourcing candidates through social graphs. The results are insane compared to cold outreach.
1System finds a relevant post in your niche
2Agent drafts a reply in your tone of voice
3You approve, edit, or skip — full HITL
4Auto mode unlocks for active hours when you trust it
USE CASES Reputation Direct sales Consistent voice Brand awareness Organic traffic
05 // PRODUCTS & TRACTION

One AI agent platform.
Two go-to-market motions.

Two motions, same agents, same graph. SWARM is also how we distribute NotPeople.ai: 900 unique X visitors per month at 10% channel capacity. Distribution scales 10× before we touch paid acquisition.

01 · HERO PRODUCT
NotPeople.aiSelf-serve B2C platform
BUYER
TECHNICAL FOUNDERS
1K–20K FOLLOWERS
CORE LOOP
Connect your X, LinkedIn, Reddit accounts
Two agents activate: Content + Engagement
Content drafts posts, Engagement replies under 60 min
You approve, edit, or unlock auto-mode
LIVE TRACTION · GROWING WEEKLY
$500
MRR
11
PAYING USERS
74
TOTAL SIGNUPS
REVENUE
$49 / $249/mo SaaS · product-led growth · $0 marketing spend
02 · BRIDGE + DISTRIBUTION
SWARMB2B services
BUYER
WEB3 · MID-MARKET B2B
GROWTH AGENCIES
CORE LOOP
Same Content + Engagement agents
Run from NotPeople AI-influencer accounts
Public mentions of the client's product
Every campaign = live demo in real threads
LIVE TRACTION · 3 MONTHS
$31K
MRR
8
CLIENTS
108%
NRR
REVENUE
$4K avg ARPU · funds product + drives inbound
USER VOICE · ORGANIC INBOUND UNSOLICITED · TELEGRAM DMS
DISCOVERY · INBOUND 14:30
"Were you still going to send the link for the creator? Was hoping to take it for a spin! The engagement of the notpeople posts is next level."
↑ Saw the product working in public threads, came asking for access on their own.
ACTIVE USER · FEATURE REQUEST 14:51
"I like the tool a lot, and it has made my work much easier so far. I was wondering if there is a way to filter the posts it finds for to reply to by impressions?"
↑ Active user, engaged enough to think about workflow improvements.
06 // THE GRAPH

One graph. Three surfaces.
A three-year head start.

The social graph is the foundation under every product we run today, and every product on the roadmap. Millions of public signals converge. Twelve months of user-labelled interactions compound. Three product surfaces fan out.

RAW INPUT · PUBLIC STREAM
1.5M / day
posts, threads, comments across X, LinkedIn, Reddit, ingested by our own crawler
RAW INPUT · USER SIGNALS
labelled
searches, drafts, replies, approvals — every action becomes a labelled edge
LLM CORE
The Graph
12 MO · COMPOUNDING
Bot cluster 840 ACCOUNTS · COORDINATED
Intent signal CREATOR FATIGUE · +340/HR
ICP cluster B2B · STUCK AT $30K MRR
WHY THIS IS A MOAT
01
MOAT 01
DATA · 12 MONTHS COMPOUNDING
The graph itself
1M+ nodes · 12+ months · growing daily
Anyone can spin up scrapers. That's a six-month catch-up. The graph is different: it captures behavioural trajectories, narrative migration, and intent clusters that only become visible over time. One year of observation cannot be compressed. By the time a competitor reaches our current state, we are three years ahead.
02
MOAT 02
LABELS · COMPOUND WITH USAGE
Compounding signal density
Every interaction enriches the graph
Each search, draft, reply, and campaign labels nodes and edges, bot vs human, intent vs noise, which narratives migrate, which clusters convert. Twelve months of paying-user interaction equals millions of supervised labels embedded directly in the graph. A competitor with a clean pipeline but no labelling history cannot close this gap by adding more data.
03
MOAT 03
COMPLIANCE · OFFICIAL OAUTH2
Compliant ingestion
12-18 month legal & engineering build
Built on Official OAuth2 from day one. Kaito, Cookie DAO, BubbledMaps, Loud, Arbus all lost API access overnight when X purged the grey market. We were untouched. Compliance is a $500K-$1M, 12-18 month moat a competitor cannot replicate in a sprint.
04
MOAT 04
LAYER · VERTICAL INFRASTRUCTURE
Foundation-model agnostic
Claude, GPT, Gemini are commodity inputs
We swap LLMs in and out — better models make us better, not obsolete. Foundation labs (OpenAI, Anthropic) cannot vertically integrate without breaking their token-sales business model and competing with their own API customers. Our moat lives one layer deeper: graph + compliance + action infrastructure that no LLM upgrade closes.
07 // GROWTH PATH

Wedge today. Platform tomorrow.
Profitable from phase one.

Technical founders activate self-serve in 5 minutes and refer peers. B2B services pay for engineering and demo the product in public. Each phase has its own market, its own unit economics, and clears 70%+ gross margin from day one.

TAM, SAM, SOM as concentric markets $11B TAM, $3B SAM, $120M three-year SOM TAM SAM SOM
Areas scaled for legibility, not strict proportion
$11B
TAM Social listening + growth tools market Mordor Intelligence · 2026
$3B
SAM Mid-market B2B and technical founders
$120M
3-YR SOM Wedge capture across the technical-founder beachhead
01
PHASE 01
NOW → Q4 2026
Technical Founder
Beachhead
1k–20k follower technical founders building products
Our ICP gets the product in 5 minutes, sees ROI immediately, and refers peers. This phase is about building a repeatable MRR engine. Our primary acquisition channel is our own product, SWARM, which acts both as a distribution layer and a live proof of value.
MARKET
TODAY
Technical founders building SaaS · social listening + growth tools (Mordor 2026)
$11B NOW → 2027
UNIT ECONOMICS · B2C
ARPU $55
COGS $8 15%
CAC $5 9%
Support & delivery $1.6 3%
Gross margin $40.4 73%
02
PHASE 02
Q3 2026+
Multi-Platform
Expansion
LinkedIn and Reddit live for the same ICP, plus SMB tier
X proved the wedge. LinkedIn and Reddit are the next platforms where the same ICP already spends time, builds credibility, and generates inbound. We are using this expansion to validate cross-platform repeatability, increase retention, and widen the product from technical founders into SMB workflows.
MARKET
NEXT
Indie hackers, creators, SMM & SMB operators · multi-platform AI agent category
Emerging 2027+
UNIT ECONOMICS · SMB
ARPU $310
COGS $30 10%
CAC $30 10%
Support & delivery $15.5 5%
Gross margin $234.5 75%
03
PHASE 03
2027+
Enterprise Tier
+ Graph API
Programmatic graph access & enterprise NotPeople.ai
When product reaches scale (~$200K MRR), we launch enterprise tier and Graph API. AI agents in adjacent verticals (sales, marketing, brand intelligence) become consumers. Graph as public infrastructure layer.
MARKET
HORIZON
All solopreneurs across verticals · graph-as-infrastructure
$10B+ 2028+
FORECAST · POST-SEED
UNIT ECONOMICS · PENDING
Enterprise pricing and Graph API monetization will be calibrated post-seed against early design partners. Targets: ARPU $2K+, GM 80%+.
THE SELF-SELLING LOOP · LIVE PROOF
NotPeople agents monitor "build in public", "X marketing", "social automation" threads, both for clients and for ourselves. Every reply in a public thread is a live product demo seen by hundreds of potential users. SWARM agents already drive 900 unique X visitors to NotPeople.ai per month, at only 10% of channel capacity. Same engine, scaled cross-channel, becomes our paid acquisition replacement.
50%+
INBOUND TRAFFIC FROM SOCIAL
last 30 days · GA verified
900
UNIQUES/MO FROM SWARM ON X
10% channel capacity · room to scale 10×
$0
PAID ACQUISITION
distribution built into the product
7+
SOCIAL CHANNELS DRIVING SIGNUPS
X · Threads · LinkedIn · Indie Hackers · FB · TG
Apollo, Clay, Brandwatch, all built on API-stitching. The reason most AI marketing tools convert at fractions of a percent is that the data behind them has no structure. We built the graph first, every product surface inherits the difference.
08 // TEAM

Four operators who have built before.
emcd at scale, ML at VK, Web3 growth in production.

Konstantin Anisimov
Konstantin Anisimov
CEO & CO-FOUNDER
EX-COO AT EMCD.IO (2020–2024)
· Scaled emcd from 10 to 300 people
· Operated 80% of Russian crypto mining capacity for 4 years
· Top-10 global mining ecosystem
Yana Safiullina
Yana Safiullina
CPO & CO-FOUNDER
EX-CPO AT EMCD.IO (2020–2024)
· Led 6 products simultaneously at emcd
· B2C wallets, crypto services, mining tools, payment cards
· Product across the full consumer crypto stack
Alexander Evsin
Alexander Evsin
CTO
EX-LEAD ML/DATA SCIENCE AT VKONTAKTE
· Built recommendation engines & news feed ranking at VK
· Russia's largest social network, 100M+ users
· Direct experience with the exact graph stack we're rebuilding
Emil Totorkulov
Emil Totorkulov
CMO
EX-PROJECT LEAD AT WILD.SOLUTIONS HK · 2021–2024
· 7 years in Web3 social & community marketing
· Waves, Ergo, Moonhub ecosystem growth
· Organic distribution and GTM across X, Telegram, Reddit
Founders who built and scaled before, now building the graph layer for the next era of social.
09 // THE RAISE

Raising $600K SAFE,
to launch LinkedIn and Reddit.

SWARM services funded the build. NotPeople.ai is live, users are paying. This round adds LinkedIn and Reddit, proves the PLG metrics, sets up a proper Seed in 6–9 months.

RAISING
$600K
SAFE · $600K · 2026
ACCEPTING COMMITMENTS
WHAT THIS ROUND DELIVERS
$200K MRR
target by end of 2026, strict PLG self-serve motion
LinkedIn live
first compliant LinkedIn GTM agent on the market
Reddit integration
third platform for technical founder ICP
Path to Seed
clean PLG metrics for $1.5-2M proper Seed in 6-9 months
USE OF FUNDS
50%
Product & Engineering · LinkedIn launch, Reddit integration, agent quality, multi-platform infra · $300K
40%
Growth & Marketing · Content engine, founder community programs, paid acquisition tests · $240K
10%
Operations · Legal entities, GDPR/SOC2, finance, contracts · $60K
Let's talk.

Talking to angels and micro-funds who back AI agent products and vertical SaaS. Reach out for a demo and the metrics.

Message on Telegram → kai@notpeople.ai → View product →
KONSTANTIN ANISIMOV · CEO · NOTPEOPLE.AI